Top 5 Beauty Retail Apps on Android in New Zealand Q4 2023

During the fourth quarter of 2023, the beauty retail sector on Android in New Zealand saw varied performance across its top applications. Here's a breakdown of the top 5 apps, based on data from Sensor Tower.

MECCA - Beauty Shopping experienced fluctuating weekly downloads, beginning at 358 in late September and peaking at 678 in early November. The app saw a gradual decline towards the end of the quarter, finishing with 331 downloads in the last week of December.

SEPHORA - Beauty Shopping showed a relatively stable trend in active users, starting at 4.9K and peaking at 5.2K in mid-November. Weekly downloads were highest in the first week of the quarter at 514 and saw a decrease, ending at 331 in the last week of December.

Lush Fresh Handmade Cosmetics saw a consistent increase in weekly active users, from 140 in late September to 177 in the final week of December. Downloads peaked at 237 in the first week of December, showcasing an upward trend towards the end of the quarter.

OLIVEYOUNG GLOBAL had a steady increase in active users, beginning at 359 and reaching 433 by the end of the year. Downloads also showed a positive trend, starting at 66 in late September and peaking at 124 in late November.

Think Dirty reported a peak in revenue during the last week of November, recording approximately $20. Weekly downloads varied, with the highest at 203 in late October. Active users saw significant fluctuation, peaking at 281 in late October and ending at 118 in the last week of December.

For more comprehensive insights into the performance of these applications, visit Sensor Tower.